Why most plans die at week six.

80%

of diet-app users disengage within the first 6 weeks of signup.

3.5x

higher dropout in streak-based apps after a missed day.

95%

of dieters regain the lost weight within 5 years of finishing a program.

Motivation drops, the early loss slows, and willpower runs out. The plan was never built to outlast a bad Tuesday.